TripAdvisor names CMO

Travel review site TripAdvisor has appointed a new chief marketing officer to lead global marketing efforts.

The company has recruited Barbara Messing to the role and she joins the management team.

She will lead all of TripAdvisor’s consumer marketing activities, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships.

Messing comes to TripAdvisor sister company from Hotwire, also part of the Expedia, group, where she served in several key leadership roles.

Most recently, Messing was vice president and general manager of Travel Ticker and in her nine years at Hotwire, also served in roles including vice president of customer experience and director of product development.

Messing takes up the position left vacant by Christine Petersen, who stepped up to president of Tripadvisor for Business.

TripAdvisor has come under fire recently from hotel owners who claim that their business is being undermined by partisan reviews. It is currently facing legal action from US hoteliers who believe that negative reviews on its site have verged on the defamatory.

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