Tesco to focus on tablets

Tesco.com will consolidate its mobile app portfolio and focus on development for tablet devices in 2011.


Tesco head of research and development Nick Lansley, speaking at an IAB mobile commerce event, told attendees that Tesco would streamline its number of apps to three or less.

These will offer the same breadth of functionality as the current suite, which ranks sixth on the Apple App Store.

Launch details have yet to be confirmed.

Tesco’s mobile apps have generated more than 2m downloads across a range of devices to date, and searches via the Tesco Finder app currently peak at ten a second, according to Lansley.

The retailer is also in the final stages of developing a mobile app for Android devices.

The number of different devices using the Android operating system had so far delayed the app’s launch.

“You have to create lots of different screen sets for it; with Apple the template is standardised,” Lansley said.

Tesco will also look to expand its suite of tablet apps, such as its Tesco Recipes app for the iPad, which launched in December.

“The iPad is a really nice example of the fourth screen,” said Lansley. “This is where we’re going, especially as tablets get cheaper.”

He said the focus on developing apps for tablet devices was aimed at blurring any perceived difference between online and mobile shopping. “M-commerce is part of a holistic journey to improve the entire online experience.”

Tesco is also bolstering its mobile development arm by developing a ten-strong team of mobile developers, headed by Angela Maurer, senior marketing manager and head of web and mobile development.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here