Desmond set to reveal detailed plan for Health Lottery
Branwell JohnsonNorthern & Shell chairman Richard Desmond has sealed the deal to acquire The Health Lottery.
Month: February 2011
Apple dominates film product placement
Rosie BakerApple has dominated box office films for the past decade and appeared in more blockbuster films in 2010 than any other brand.
British Gas ads say bumper profit “good for Britain”
Lara O'ReillyBritish Gas has taken out full-page press ads across the tabloids and broadsheets today (25 February) in an attempt to reassure consumers its record profits are “good for Britain”.
VisitBritain and Emirates to target wealthy tourists
Lara O'ReillyVisitBritain has partnered with the Emirates airline to launch a high-end marketing campaign to encourage wealthy tourists to visit the UK.
CK One repositions with global digital push
Lara O'ReillyCalvin Klein is launching its biggest ever global digital campaign to reposition its CK One unisex fragrance as a lifestyle brand.
Lloydspharmacy appoints head of retail for beauty push
Rosie BakerLloydspharmacy has appointed Jeff Wemyss as head of retail to develop its presence in the beauty market and drive growth.
Q&A with Innocent marketing director Thomas Delabriere
Lara O'ReillyAs Innocent launches a marketing campaign for its new juice range, marketing director Thomas Delabriere talks about his targets to double the size of the brand by 2013, the smoothie-maker’s relationship with Coca-Cola and plans for new products. What are your personal marketing targets for 2011? Our objective is to double the size of the […]
Tesco to focus on tablets
Ronan ShieldsTesco.com will consolidate its mobile app portfolio and focus on development for tablet devices in 2011.
Newspaper retail round-up
Rosie BakerA round up of retail stories from the newspapers… London, Best Buy, misleading sales, Asda, Amazon, Virgin, John Lewis.
B&Q launches lifestyle magazine
Rosie BakerB&Q is launching a monthly lifestyle magazine as part of its ongoing strategy to change perceptions of the chain and raise awareness of its design-led home furnishings and decorating ranges.
Pizza Express rolls out fresh formats after successful trial
Rosie BakerPizza Express is preparing a next generation of restaurants by introducing a programme of “brand signatures” across its portfolio.
Everything Everywhere posts earnings drop
Lara O'ReillyEverything Everywhere, the joint venture between Orange and T-Mobile, has reported a drop in turnover and profit in its first annual financial results since the merger.
Volvo appoints global marketing chief
Rosie BakerVolvo has appointed Richard Monturo as global marketing chief to lead its global brand strategy.
Waitrose goes head to head with Ocado
Rosie BakerThe news that Waitrose is rebranding its home delivery service to Waitrose.com as part of a £10m investment to accelerate the growth of its online operations, raises some questions surrounding its relationship with Ocado. Waitrose is making the site easier to use, boosting its functionality and services such as click-and-collect. Customers can make special requests […]
Mark Ritson: Arise archbishops of Cadbury and Yorkie
Mark RitsonOne of the central tenets of marketing is always to expect competitors from unexpected places. But the likes of Cadbury, Nestle and Thorntons can rightfully rub their eyes in surprise this week because the Church of England is about to launch an Easter egg. The Church’s new brand extension will be called “The Real […]