Crack the code to open up new communication lines
Lou CooperBarcode technology is a low-cost and effective way to get consumers interacting with your brand, but only if your content and format hit the mark.
Barcode technology is a low-cost and effective way to get consumers interacting with your brand, but only if your content and format hit the mark.
When it comes to household chores, the lines of division between men and women are now more blurred, giving FMCG brands a real opportunity to target a younger male audience. The ’modern man’ is not a myth, according to a new report seen exclusively by Marketing Week. As part of its wide-ranging Trendsetters study, research […]
Spare a thought for our overseas brand management cousins. Climate change, natural disasters, civil unrest and economic collapse are just a few of the issues dominating the immediate thoughts of many. These are turbulent times that will challenge even the best laid plans. Debates about whether to relaunch in period four or five or how […]
Apple is likely to reveal the long-rumoured next generation iPad 2 next week.
The out-of-home media sector is embarking on a period of exciting transition, stimulated by digital and the London Olympics. But for some brands, evolution of outdoor isn’t happening fast enough.
Travel review site TripAdvisor has appointed a new chief marketing officer to lead global marketing efforts.
EasyJet is partnering with Teletext for the launch of its holidays venture.
Kraft will increase its investment in marketing and its “power brands” to drive growth.
Bauer and Future Publishing are reported to be the two shortlisted publishers bidding to for a stake in BBC Worldwide’s magazine division.
Q&A with Hilton Worldwide’s president of global brands and commercial services Paul Brown.
Marketers question Hilton Worldwide’s president of global brands and commercial services, Paul Brown.
Net Promoter Score does funny things to marketers. I’ve seen jumping up and down enthusiasm directed towards the scoring system, which measures customer satisfaction. Just a simple rating from 1 – 10 can tell a marketer whether their customers are lovers or haters of a particular brand, according to Frederick Reichfield the inventor of NPS. […]
Retailers must rethink the purpose of their stores as part of a multi-channel strategy, according to Deloitte.
Channel 5 has recruited MTV’s marketing chief to help the broadcaster widen its appeal and develop brand awareness using Northern & Shell’s magazines.
Innocent plans to double in size by 2013 by targeting a wider age group with new product launches and fresh brand messaging. The smoothie maker will launch a food innovation in the summer and has growth plans to sell its products in more international territories over the coming months. Innocent, now majority-owned by Coca-Cola, increased […]