Good Housekeeping newcomer to Top 10
Rosie BakerABC: The paid for magazine sector continues to struggle as only three of the Top 10 actively purchased titles reported an increase in circulation last year, according to the latest ABC figures.
Month: February 2011
Men’s mags rely on fitness for healthy figures
Branwell JohnsonABC: Fitness and sport titles have managed to retain readers amid a general plummet for men’s lifestyle magazines, according to the latest ABC data.
Standard Life marketing chief steps down
Rosie BakerStandard Life group marketing and communications director Simon Gulliford has stepped down as part of an overhaul of its marketing communications strategy.
Newspaper retail round-up
Rosie BakerA roundup of stories from the newspapers this week… Tesco, Thorntons, Game, discount stores, John Lewis, Ocado, Zara, New Look, Biba.
Morrisons online acquisition is more than a baby step
Rosie BakerThe big news in retail this week is that Morrisons has finally taken a step towards e-commerce and while buying the Kiddicare.com is a relatively small move, what it means for Morrisons is huge. Morrisons has long been accused of lagging behind its rivals, which all have slick online models. And while on one hand […]
The Sun sponsors underdog against Man Utd
Branwell JohnsonThe Sun is to sponsor Crawley Town FC in the David V Goliath FA Cup match against Manchester United on Saturday (19 February).
Virgin Media marks 2010 as its “best ever” year
Lara O'ReillyVirgin Media says 2010 was its “best ever” year after adding a mass of new subscribers and achieving record average annual spend per customer.
Google launches publisher payments platform
Gina LovettGoogle has launched its much anticipated publisher payments platform, Google One Pass.
Tesco’s global growth to outpace rivals
Rosie BakerTesco is set to grow more quickly than its global rivals Wal-Mart, Metro and Carrefour in the next five years.
ISBA hits out at Lords call for CRR removal
Lara O'ReillyThe House of Lords has called for the removal of Contract Rights Renewal (CRR), which restricts how much ITV1 can charge advertisers.
Think plurality and competition law will stop news corp in its tracks?
Look closely at the deal and the handwringers will see there are no good reasons to turn down News Corp’s bid for Sky SkyB’s recent astonishing results – 10 million subscribers, 26% profit growth – is a timely reminder that the media industry is waiting on the biggest decision to affect it in recent times. […]
EBay ranked top in social media and brands study
Staff ReporterEBay tops the list of social media and brands, according to Yomego’s list based on its Social Media Reputation score.
Orange Cash joins mobile payment with loyalty scheme
Rosie BakerOrange has confirmed its move into the financial sector with the launch of Orange Cash.
Tesco Race for Life ad stars Paula Radcliffe
Rosie BakerTesco has signed British marathon runner and Olympian Paula Radcliffe to star in its first TV ad campaign to support its partnership with Cancer Research UK’s Race for Life.
How you could shape the future of marketing with your next decision
Mark ChouekeThis is a personal plea to any senior marketers among our readers that have some exceptional young talent in your departments. You could make a huge difference to the future of marketing in the next few minutes. If you’re looking for a more tangible reason to read on, what I’m about to suggest to you […]