Radio industry launches online player
Russell ParsonsThe radio industry has launched an online player that streams content from hundreds of radio stations in the hope of attracting younger listeners to the medium.
Month: March 2011
Google launches rival to Facebook Like
Lara O'ReillyGoogle has launched a new social button, similar to Facebook’s “like”, for users to recommend its search results to their friends.
Hope without action is just a comforting illusion
Rosie BakerRosie Baker is Marketing Week’s specialist on sustainability and retail – and the two topics often go hand-in-hand. Her blog focuses on all things to do with sustainability, Corporate Social Responsibility and ethical business.
Healthy competition in the health and beauty aisles
Rosie BakerBoots has long been the front-runner in the health and beauty market with a strong beauty and fragrance offer, a pharmacy business and a loyal customer base developed through its Advantage Card programme. But things are hotting up with Superdrug upping its game. Superdrug is buffing up its brand on a number of fronts with […]
Newspaper retail round-up
Josie AllchinA round-up of retail stories in the news this week… Prada, Oddbins, All Saints, Mothercare, Walmart, Best Buy
Google to face privacy audits for 20 years
Gina LovettGoogle will be subject to privacy audits for the next 20 years, following charges that it violated its own privacy promises.
Sky agrees first product placement deal with Xbox
Lara O'ReillySky and Microsoft have signed a product placement deal that will see the Kinect for Xbox 360 game appear in its sports panel show A League of Their Own.
Microsoft loses global marketing chief
Lara O'ReillyMicrosoft’s head of global marketing Mich Matthews is thought to be leaving the technology company after 22 years.
Coke and Unilever call for collaboration over sustainability
Rosie BakerCoca-Cola, Fairtrade and Unilever are calling for more collaboration between businesses and environmental groups to prove that sustainable business practices can be commercially viable.
Dulux dog returns to TV
Rosie BakerDulux is bringing back the Dulux Dog as part of a campaign to position itself as a design led lifestyle brand.
Superdrug turns to TV to push new loyalty scheme
Rosie BakerSuperdrug is launching a TV ad campaign to back its first loyalty scheme which starts in May.
Lenovo plots global push to vie with Dell and Apple
Lucy HandleyComputer maker Lenovo will launch its first global consumer marketing campaign this year as it makes a bid to take on the likes of Dell, Apple and Samsung outside of its core Asian markets.
NewsCorp promotes James Murdoch to international chief
Lara O'ReillyJames Murdoch will oversee the development of NewsCorp’s international operations after being promoted to a newly created role.
Diet Coke victim of meddling marketers
Mark ChouekeLara O’Reilly’s story about Diet Coke’s new proposition as a “fashion brand for demanding fashionistas” made me smile and took me back to my first few days as Marketing Week editor in January 2009. First, let me say that I don’t particularly understand the new brand strategy. I’m not a ’fashionista’ by any stretch of […]
Dove ditches ‘Real Beauty’ in favour of ‘Body Language’
Matthew ChapmanDove is ditching its long-running ’real beauty’ campaign, which pioneered the use of real women in advertsing, and will replaceit with activity under the “Body Language” strapline.