Dettol launches Mission for Health campaign

Dettol has unveiled a new marketing strategy under the strapline “Mission for Health” that targets new mums and communities and ties-up with charity Save The Children.

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The Reckitt Benckiser brand has launched a new website www.dettol.co.uk/missioforhealth and Facebook page today (1 March) to start the campaign.

The website is designed to help mums create a healthy home and includes tips and articles. It features advice from Dr Dawn Harper of Channel 4’s Embarrassing Bodies, BBC’s hygiene expert Dr Lisa Ackerley from Secret Tourist and Watchdog and other experts.

Dettol will donate 20p to Save The Children for every person who “likes” the Mission for Health Facebook page and has a target of £20,000. It is also partnering with Save The Children’s initiative to work with health visitors targeting low income families who have had a baby in the past 12 months.

The brand will also provide schools with materials that work with the curriculum and help children develop healthy hygiene habits.

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