B&Q invests £35m to boost digital platform

B&Q is investing £35m in its digital platforms to build a fully integrated multi-channel platform across online, apps and mobile e-commerce.

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B&Q plans to launch a mobile transactional site later this year and further develop its mobile apps. It will also double the number of products bought online available for next day delivery by Autumn 2011.

The Kingfisher owned DIY retailer claims the investment is “the foundation for a step change” in its online business.

Improvements will be rolled out gradually over the next three years and B&Q expects to appoint a creative digital agency within the next month.

B&Q is set to launch a monthly lifestyle magazine as part of its ongoing strategy to change perceptions of the chain and raise awareness of its design-led home furnishings and decorating ranges.

It also recently signed up TV decorators Kirstie Allsopp and George Clarke to front a campaign designed to give consumers more confidence to redecorate their homes.

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