Glamour rolls out doughnuts and dresses to mark 10th anniversary

Glamour, the monthly women’s fashion magazine owned by Condé Nast, is rolling out a range of brand extensions to mark its 10th anniversary April issue.

Jameela Jamil modelling Glamour dress
Jameela Jamil modelling Glamour dress

The magazine has partnered with 10 high street stores, including Reiss, French Connection and Marks & Spencer, to design limited edition Glamour dresses.

The outfits will be modelled by T4 presenter Jameela Jamil in the April issue and will be accompanied by a range of discounts and special offers from the participating retailers.

Glamour is also partnering with Krispy Kreme to create limited edition sparkly glazed doughnuts, available in stores throughout March alongisde a buy one get one free coupon offer.

Glamour.com will also release the first ever magazine issue on on its website. A free 10th anniversary iPhone app also launches today that includes a virtual tour around the Glamour office.

Glamour’s April issue is out today (3 March).

Glamour is the biggest UK women’s lifestyle magazine, with a circulation of 500,591 according to February’s magazine ABC figures.

The women’s fashion and lifestyle magazine sector continues to rise, with year-on-year circulation increasing 6.7% in June to December 2010.

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