The magazine has partnered with 10 high street stores, including Reiss, French Connection and Marks & Spencer, to design limited edition Glamour dresses.
The outfits will be modelled by T4 presenter Jameela Jamil in the April issue and will be accompanied by a range of discounts and special offers from the participating retailers.
Glamour is also partnering with Krispy Kreme to create limited edition sparkly glazed doughnuts, available in stores throughout March alongisde a buy one get one free coupon offer.
Glamour.com will also release the first ever magazine issue on on its website. A free 10th anniversary iPhone app also launches today that includes a virtual tour around the Glamour office.
Glamour’s April issue is out today (3 March).
Glamour is the biggest UK women’s lifestyle magazine, with a circulation of 500,591 according to February’s magazine ABC figures.
The women’s fashion and lifestyle magazine sector continues to rise, with year-on-year circulation increasing 6.7% in June to December 2010.