Publicis Groupe meets marketers’ needs with Kitcatt Nohr merger

Publicis Groupe is to merge independent agency Kitcatt Nohr with Digitas as part of the drive to create new entities capable of dealing with the fast-pace of change in marketing communications.

/k/h/c/KitcattNohr.jpg

Changes in the agency model to meet new demands from clients has been expected and was predicted in Marketing Week’s feature Remodelling The Agency Relationship last year.

The article included a study by GyroHSR based on interviews with marketers that showed clients need agencies to work on continuous engagement strategies and this is best served by integrated agency models.

Publicis will merge Kitcatt Nohr and Digitas in the UK to form Kitcatt Nohr Digitas, which will be part of the VivaKi network.

The initiative follows Publicis Groupe’s acquisition of DM agency Chemistry Communications, which is being merged with Publicis Dialog, last month.

The integration allows Kitcatt Nohr, a specialist in direct marketing, to tap into the resources of Digitas’ expertise in digital interactive engagement and CRM management.

The new agency’s management will be led by CEO Marc Nohr and chief creative officer Paul Kitcatt. They report to president of Digitas international Stephan Beringer.

Publicis Group says: “The combined operation will create a robust, full-service offering that includes: full creative services, media planning and ideation, technology and innovation, specialised skills in digital marketing, brand communications , CRM, content and social media.”

The combined client list includes companies such as John Lewis, Lexus, Procter & Gamble, Samsung and Toyota.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here