He will be responsible for developing the Unilever brand and “delivering a step-change” in the FMCG company’s marketing skills and capabilities.
Mathieu will join Unilever on 1 April and report to Keith Weed, chief marketing and communications officer.
He will oversee the senior marketing team which includes Paul Nevett, who was recently promoted to vice president (VP) of Unilever brand, Paula Quazi, VP future communications and Ros Walker, VP marketing capability and academy
Weed says Mathieu’s appointment completes the “redesign” of the marketing, communications, and sustainability leadership team.
Mathieu joins Gavin Neath, SVP sustainability, Sue Garrard, SVP communications, Richard Davies, SVP consumer and market insight and recently appointed Luis Di Como, SVP of global media.
All report to Weed and are tasked with leading Unilever’s strategy to double the size of the business while reducing its environmental impact over the next 10 years.
Weed adds: “The fact that we have attracted a marketer of Marc’s calibre demonstrates just how exciting a place Unilever is to do marketing right now. This talented group of individuals combines the knowledge, experience, and energy to ensure we become a truly exceptional marketing company – consistently.”
Commenting on his appointment, Mathieu says: “Unilever’s vision of the role of brands and business in helping us all to address the human and environmental challenges facing society is one of the most articulate I have come across”
At Coca-Cola, Mathieu is credited with developing the “Coke side of life” communications platform and launching Coke Zero in 50 markets.