James Bond actor Daniel Craig is to star in a campaign by charity group Equals in support of International Women’s Day.
Equals, a charity venture between global aid organisations including Oxfam, ActionAid and Save the Children led by Eurythmics singer Annie Lennox, has created the cinema and digital campaign to raise awareness of gender inequality that still exists in the UK and worldwide.
The short film, which also features the voice of Dame Judi Dench in her role as Bond’s advisor M, sees Craig appear dressed as a woman in a blonde wig.
In the film ’M’ interrogates Bond with a series of questions on gender issues such as pay inequality and domestic violence and reveals a number of facts and statistics about the treatment of women in society.
Dench asks: “For someone with such a fondness for women, I wonder if you’ve ever considered what it means to be one?”
The film will be shown online from Midday today (7 March) and in cinemas from tomorrow, the 100th International Women’s Day (8 March).
An Equals spokeswoman says: “We feel it is crucial to involve men in the movement for women’s rights and EQUALS is about men and women working together for positive change.”