Kellogg’s former marketer takes helm at Quorn

Former Kellogg’s marketing director Kevin Brennan is taking on the CEO role at Quorn Foods, following its sale by Premier Foods.

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The meat-free business, including Quorn and sister brand Cauldron, was acquired by private equity firm Exponent for £205m earlier this year to form the new venture Quorn Foods.

The company, led by Brennan, aims to “create the world’s leading meat-alternative business” by investing in NPD, marketing and advertising to grow its international footprint and expand its reach beyond the 10 countries it is currently available in.

Brennan aims to continue the direction of Quorn brand’s latest advertising campaign which positions it as a healthy food range and will launch new products under the brand in the first half of the year.

Former CEO of Golden Wonder Clive Sharpe will join the new company as chairman.

In 2010 Quorn Foods had a turnover of £128.8 million and an operating profit of £16.1 million.

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