Skype readies advertising platform

Skype, the internet voice and video calling company, is launching its first ever advertising platform, with Groupon, Visa and Universal Pictures among its first clients.

/r/w/w/skype160.jpg

The new advertising will appear in the “home” tab of Skype for Windows and can include audio, video, social media integration and click-to-call direct response.

Skype says the platform allows brands from the UK, US and Germany to advertise to its145 million average monthly connected users.

Chief marketing officer Doug Bewsher says: “We believe advertising on Skype helps fill a creative gap by giving brands a platform that has broad reach and global engagement, while also supporting large-format, rich and interactive ads.”

Skype’s “home” advertising space provides a large masthead which can be expanded to 650 x 340 pixels. Users can also share the ads on their Twitter and Facebook accounts.

Skype has partnered with Ad2One in the UK, Meebo in the US and Ströer Interactive in Germany to sell the advertising space.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here