Bupa unveils campaign to underpin new services

Bupa is launching a multimedia campaign to support its repositioning as a supplier of product and services to help customers manage their health at all stages of life.


Traditionally known as a provider of private medical health insurance and treatment, the company is now expanding its offerings. Its positioning is reflected in the new marketing strapline “Helping you find healthy.”

A new campaign begins with TV advertising on Thursday (10 March) featuring genuine Bupa customers. The cast ranges from a physio patient to a care home resident and is devised to show that healthy means different things to different people and the company has a range of products and services to meet their needs.

The ads replace the long-running animated “shapes”campaign and activity will also embrace digital and outdoor channels.

Managing director for group development Martin George, a former British Airways commercial director, says: “For us this campaign is more than just a strapline; it is something that goes to the very core of Bupa’s business and underpins everything that we do.”

The marketing concept and advertising campaign was developed by WCRS&Co.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here