Facebook to offer Warner Bros movies
Facebook is expanding the use of its Credits virtual payment system by offering online film rentals in partnership with Warner Bros.
Fans who “liked” Batman blockbuster The Dark Knight can now rent the title through its official Facebook page for 30 Facebook Credits.
Users can watch the film through their Facebook account for 48 hours after purchase and. Films can also be paused when the user logs out and can be resumed where it was left off when the user next logs in.
Fans can also make comments on the film, share it with friends and update their status with a link to the streaming page.
The service is currently only available in the US, although Warner Bros says it will soon be expanded with additional titles available for rental and also purchase on a more regular basis.
President of Warner Bros Digital Distribution Thomas Gewecke says: “Making films available through Facebook is a natural extension of our digital distribution efforts.”
Last month Warner Bros Digital Distribution launched “app editions”, offering consumers the first five minutes of popular films such as Inception and The Dark Knight as well as bonus content in downloadable smartphone apps.
Facebook says there are currently more than 400 games and applications that use Credits as a way to buy virtual goods.
A Facebook spokeswoman adds: “We’re open to developers and partners that want to experiment using Credits in new and interesting ways, and we look forward to seeing what they come up with.”
