Sony Ericsson appoints new marcoms chiefs

Sony Ericsson has appointed new marketing and communications chiefs as the brand looks to better its position in the Android smartphone market.

Steve Walker, currently acting head of marketing, will become the phone manufacturer’s global head of marketing, replacing Lennard Hoornik who left the company early this year to pursue “new career opportunities”.

Cathy Davies is to step into the global head of communications and PR role after Aldo Liguori announced he would resign from the position last week.

Sony Ericsson is hoping its new range of Xperia smartphones, including the world’s first PlayStation phone Xperia Play, will move the company into a leadership position among Android manufacturers.

Earlier this year Sony Ericsson’s UK and Ireland marketing director David Hilton admitted the company’s image as an innovator had “dissipated”.

Hilton said Sony Ericsson will look to turn around this perception in 2011 by marketing its Xperia range as the “most entertaining” smartphones in the sector.

Sony Ericsson has also upped its online presence and last year went from 300,000 Facebook fans to 3.9 million in 11 months to become the 40th-largest brand on the social networking site.

Android currently dominates the smartphone operating system (OS) market, with 37.4% of the UK market share, according to Kantar Worldpanel February 2011 figures.

The Android OS is stealing users from Apple’s iOS, which Kantar Worldpanel says lost 17.2% of its market share year on year in the 12 months to February 2011.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here