Tizer to be relaunched as “the Great British pop”

AG Barr is set to relaunch its Tizer fizzy drink brand, with a new logo and strapline: “the Great British pop”.

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The new visual identity will feature prominent Barr branding for the first time but will retain its red, yellow, white, green and blue colouring.

The revamp activity will begin to roll out from next month.

Tizer last relaunched in 2007 with a reduced additives recipe based on the original product founded in 1924. The rebrand dropped the use of its brand mascot “Ed the Head” who used to feature on its packaging and advertising.

The Tizer brand grew by 50% in value terms and 62% in volume within UK impulse outlets in 2010, according to AC Nielsen.

The soft drinks market is currently experiencing operational challenges due to the increase in raw material costs and consumers cutting back spending. However, in its latest trading update, AG Barr says it expects to see increased sales growth opportunities in 2011 due to its “high quality excellent value products”.

The AG Barr portfolio also includes Irn-Bru, Rubicon, Orangina and the Barr carbonated soft drinks range.

Irn-Bru is the dominant brand in the non-fruit carbonates sub-sector, with sales of £95.3m in 2009.

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