Samsung Mobile’s marketing chief leaves

Samsung Mobile’s UK and Ireland marketing director has left the company after just three months in the role.


Batyr Bulat is leaving Samsung for “personal reasons” and the mobile manufacturer is now searching for a replacement. It is not yet known whether he has a job to go to.

Bulat joined from Unilever as marketing director in November and reported to Samsung Mobile’s UK managing director Simon Stanford. He was handed responsibility for driving the company’s “smartphone for everyone” strategy.

Bulat was category marketing director at Unilever. He also spent nearly ten years at Reckitt Benckiser in a variety of European marketing roles.

Samsung was due to release its Galaxy S II smartphone in the UK this month but its release has now been postponed until May.

Boy band Take That has chosen Samsung to be a headline sponsor of its Progress Live 2011 tour, which commences in Sunderland in May.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here