Samsung Mobile’s marketing chief leaves

Samsung Mobile’s UK and Ireland marketing director has left the company after just three months in the role.


Batyr Bulat is leaving Samsung for “personal reasons” and the mobile manufacturer is now searching for a replacement. It is not yet known whether he has a job to go to.

Bulat joined from Unilever as marketing director in November and reported to Samsung Mobile’s UK managing director Simon Stanford. He was handed responsibility for driving the company’s “smartphone for everyone” strategy.

Bulat was category marketing director at Unilever. He also spent nearly ten years at Reckitt Benckiser in a variety of European marketing roles.

Samsung was due to release its Galaxy S II smartphone in the UK this month but its release has now been postponed until May.

Boy band Take That has chosen Samsung to be a headline sponsor of its Progress Live 2011 tour, which commences in Sunderland in May.

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