The company, co-founded by entrepreneur Tom Marchant, is launching the brands Beach Tomato and Epic Tomato.
Beach Tomato is designed to be an authority on beach culture and will offer both holidays and the opportunity to purchase beach fashion items online. The brand’s website will offer relevant and up to date information on the best of beach culture from emerging designers and trend-setters.
The site includes interviews with leading figures in travel and the beach fashion industry and lists of the world’s beautiful beaches.
Initially, all of the editorial will link to platforms enabling site visitors to buy the recommended items. By summer, a Beach Tomato shack will open online to allow people to buy all featured products directly through from the Beach Tomato site via a bespoke e-commerce platform.
Beach Tomato offers to organise bespoke trips to all the beaches featured.
Epic Tomato, is an expedition-led “adrenaline-soaked” adventure offering where clients can choose between a series of travel adventures created and led by a team of Epic Tomato experts. Marchant says that it targets people who want to be “a true ’traveller’ rather than a tourist” and has grown out of the rising trend for travel that delivers “a genuine sense of achievement”.
He adds: “People are seeking an ’earned experience’ which isn’t over-serviced and one that requires physical and emotional immersion in that experience. The luxury derives from the uniqueness and the never been done experience.”
Black Tomato will target key publications in the luxury travel market for PR and accompany with digital marketing activity, using its existing database and social media. Later in the year an iPad and iPhone App for Beach Tomato will be rolled out to support the wider marketing activity.