Google denies imminent social network launch

Google has dismissed rumours it’s to launch a social network within the next couple of months.

/o/t/g/Google.jpg

Over the weekend technology blog The Next Web reported that the search giant will launch Google Circles, offering photo, video and status message sharing, in May as it bids to make its own mark on the English-language social networking space.

However, Google has denied a social network is in the pipeline. Chris Messina, who has been quoted as one of Circles’ key developers, told All Things Digital at the SXSW conference that he didn’t “know what [the story] was talking about”.

Google has launched several social-based products over the years, including Google Buzz and Wave, but has failed to gain ground on Facebook and Twitter.

Wave was a cross-platform personal communication and collaboration tool, which Google dropped last summer due to lack of take-up. A few days after it abandoned Wave it announced its acquisition of social app company Slide.

The search giant already has a social network, Orkut, which is highly popular in Brazil and India. However, despite having more than 100m global users it has failed to take off in English-speaking countries or Europe.

Last month speculation arose over a potential Twitter buyout. Google and Facebook were both understood to be keen to buy Twitter in a deal estimated to be worth $10bn.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here