The global campaign , created by Sid Lee, pushes sub-brands Sport Performance, adidas Originals and adidas Sport Style and aims to showcase the sportswear company’s presence in the worlds of sport, music and fashion.
Erich Stamminger, Adidas’ global brands head, says: “Its [the campaign] creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has.”
Ads will run on TV, in cinemas and online. Social media activity will include competitions and new product information.
Watch a preview of the ad here.