IPC Media overhauls advertising division

IPC Media’s advertising division is to undergo a major restructure that will combine its divisional trading teams into one unit.

IPC Weeklies group advertising director Kate Mackenzie will head up the centralised trading team that will service clients looking to advertise across the entire brand portfolio.

Mackenzie has been promoted to the role of IPC Advertising trading director and will report to IPC Advertising managing director Charlie Meredith.

Meredith says: “This restructure of our divisional trading units into one trading team selling key audiences makes absolute sense. We are aligning our trading practices more closely and driving the effectiveness and co-ordination of our trading sell to best meet the needs of our agency partners.”

Current IPC Weeklies acting group advertising director Matt Downs will head up a new creative solutions service, developing multi-platform advertising solutions to target IPC audiences through “trusted brands”.

Group trading director Ian Tournes will change his title to corporate advertising director to reflect his business development and agency liaison position.

Both Downs and Tournes will continue to report to Meredith.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here