IPC Weeklies group advertising director Kate Mackenzie will head up the centralised trading team that will service clients looking to advertise across the entire brand portfolio.
Mackenzie has been promoted to the role of IPC Advertising trading director and will report to IPC Advertising managing director Charlie Meredith.
Meredith says: “This restructure of our divisional trading units into one trading team selling key audiences makes absolute sense. We are aligning our trading practices more closely and driving the effectiveness and co-ordination of our trading sell to best meet the needs of our agency partners.”
Current IPC Weeklies acting group advertising director Matt Downs will head up a new creative solutions service, developing multi-platform advertising solutions to target IPC audiences through “trusted brands”.
Group trading director Ian Tournes will change his title to corporate advertising director to reflect his business development and agency liaison position.
Both Downs and Tournes will continue to report to Meredith.