A six-week marketing push for people to apply for London 2012 tickets has begun today (15 March) promising “The greatest tickets on Earth.”
Campaign activity, created by McCann has been fronted by a series of famous athletes including David Beckham, Tom Daley, Amir Khan and Sir Clive Woodward. A total of 6.6 million tickets will go on sale to the public from today (15 March) until 26 April 2011.
The lowest priced ticket for the Opening Ceremony of the Olympic Games will be £20.12, with the highest priced ticket coming in at £2,012.
Anyone wanting to register can sign up at www.tickets.london2012.com, which is powered by BT. The site has been live since early this morning, with some experiencing downtime at the most busy times.
London 2012 Olympic Games tickets will be allocated randomly, and not on a first come first served basis so that everyone has an equal chance.
Oversubscribed sessions will be balloted. Tickets for the London 2012 Paralympic Games go on sale on 9 September 2011.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.