BrandAlley, which offers designer brands at up to 70% discount, has recently extended its offer from purely fashion to include home, travel and beauty brands.
It is introducing a new strapline “The possibilities are endless” to better communicate its proposition and attract new members.
The business launched three years ago and now registers 2 million members. It claims to be the biggest discount shopping site in the UK and says sales are growing at 120% year on year.
BrandAlley marketing director, Melissa Littler says: “The campaign has a quintessential British style and humour that works with our new stylish living message and is the perfect fit for us as we expand the business.”
The campaign will include press, direct mail, email and online activity.