What price good design?
The recent feature on effective design got marketers talking. Find the feature ’We all love (but don’t want to pay for) good design’ at www.mwlinks.co.uk/GoodDesign and see some extracts of your comments below.
The problem is senior managers and the people signing off payments, who have no input in the design, deciding for marketers.
That said, just like with PR and copy writing, people will always have an opinion on design and think they know (or can do) better – hence the problem of having all the appreciation in the world, yet not wanting to pay what it takes to get it.
There is also the problem of designers who charge WAY too much for what they do/can do. And one bad example can affect perceptions of the rest.
A lousy designer charging top rates won’t get much work, while a great designer giving it away cheaply will soon become frustrated by clients
undervaluing his/her work.
The grief of going global
Another article that sparked online discussion is The Secret Marketer’s broadside against global brand guardians. Read the column at www.mwlinks.co.uk/TooManyCooks and see comments below:
I’m not sure if I should be depressed or reassured that so much of this sounds horribly familiar…but it did make me smile. The next time I’m stuck in one of those global workshops trying to find a new brand/product name that doesn’t mean a fourletter word in French, German or Spanish, I’ll take comfort from it.
You think that’s bad? Try BEING the ’global brand guardian’ – stuck between the global boss wanting consistency and the local markets wanting their own way of doing things. At least in the [local] market you can sneak off afterwards and do your own thing that we can turn a blindeye to if the boss asks…