Britvic readies first ever sweets range

Soft drinks manufacturer Britvic has licensed the use of its Robinsons squash brand for its first ever confectionery range.


Robinsons Classic Fruits aims to attract consumers loyal to the squash brand and hopes give the confectionery sector “a much needed shot in the arm”

The hanging-bag range of boiled sweets will RRP at £1.45 and Robinsons says the premium positioning will increase the company’s cash value.

The total boiled sweets sector was worth £183m in 2009 and accounts for 15% of the confectionery market, according to Mintel.

Tesco will be the first retailer to stock the range in June to coincide with the Wimbledon tennis tournament.

The range comprises: Traditional orange and lemon barley boiled sweets, Classic Fruits hard boiled sweets reflecting the squash range and a Tropical mix of boiled sweets.

Britvic licensed the Robinsons brand to confectionery manufacturer Monty Bojangles.

The Monty Bojangles own-brand range of traditional natural sweets launched in Waitrose in 2009.

Earlier this year, Britvic warned of a “rapid and unprecedented” surge in commodity and raw material costs that will have a negative impact on its 2011 profits.

In Britvic’s last trading update, its first quarter revenue was up 20% to £288.2m on the previous year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here