BBC Radio 5 live launches same-day TV campaign

BBC Radio 5 Live is to film and launch television ads the same day to reflect the “dynamic” way that it delivers its news and sport show.

/g/m/b/radio5.jpg

A small production team will be based in the station’s studios, capturing the best on-air moments as the day unfolds.

A trail will then be filmed, edited, colour graded, sound edited and aired the same evening. Ads will created by Rainey Kelly Campbell Roalfe/Y&R.

Creative is designed to showcase the diverse output of the channel, which broadcasts news, sport and topical issues nationwide.

The television spots, which the agency claims are an “executional” first, will be supported by radio activity.

News of the agency’s appointment to this campaign comes shortly after the BBC hired both Rainey Kelly Campbell Roalfe/Y&R and Karmarama for its £20m advertising account.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here