Debenhams adds Android and Nokia apps

Debenhams has extended its multi-channel offer with the launch of transactional Android and Nokia apps.

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The department store chain claims that it is the first high street retailer to offer apps on all three major smartphone platforms.

They follow the launch of the Debenhams iPhone app last October, which has achieved 360,000 downloads and sales of nearly £1m since launch.

The Android app, like the iPhone app, includes a barcode scanner that uses the phone’s camera to check prices and access product reviews.

Debenhams will also use QR codes within advertising and in-store displays to integrate the barcode scanner and give users access to exclusive products and offers.

Harriet Williams, head of digital development for Debenhams says its suite of smartphone apps “bridges the gap between the high street and Debenhams.com”.

It also increases Debenhams availability to international shoppers, she adds.

The app includes a “Wish List” feature to create and share shopping lists, a store finder, as well as a product gallery designed for easy navigation on smartphone devices.

Debenhams reported a 1.5% fall in like for like sales for the six months to 26 February, but is expected to report a rise in full year profit.

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