Debenhams adds Android and Nokia apps

Debenhams has extended its multi-channel offer with the launch of transactional Android and Nokia apps.


The department store chain claims that it is the first high street retailer to offer apps on all three major smartphone platforms.

They follow the launch of the Debenhams iPhone app last October, which has achieved 360,000 downloads and sales of nearly £1m since launch.

The Android app, like the iPhone app, includes a barcode scanner that uses the phone’s camera to check prices and access product reviews.

Debenhams will also use QR codes within advertising and in-store displays to integrate the barcode scanner and give users access to exclusive products and offers.

Harriet Williams, head of digital development for Debenhams says its suite of smartphone apps “bridges the gap between the high street and”.

It also increases Debenhams availability to international shoppers, she adds.

The app includes a “Wish List” feature to create and share shopping lists, a store finder, as well as a product gallery designed for easy navigation on smartphone devices.

Debenhams reported a 1.5% fall in like for like sales for the six months to 26 February, but is expected to report a rise in full year profit.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here