Nokia is launching a global campaign for its E7 smartphone this month that aims to break conventions and encourage people to define their own success.
Wieden + Kennedy Amsterdam created the campaign that uses a ’success is what you make it’ strapline to demonstrate success is ’no longer about your latest car, your new house, or the amount of money you earn’.
Instead, Nokia wants to demonstrate that success is more personal and human through a series of television spots that will run on TV and in cinemas across the world.
Creative is set to a track by English indie band Lovvers and uses a variety of surroundings and a global casting.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.