Information age demands we change

By

I’d like to add something to Mark Ritson’s observations on marketing reinventors (MarketingWeek.co.uk/Ritson-reinventors). Obviously we have all learned the basic from the founding father of marketing Kotler, but the world is changing and transforming from industrial age to informational age, so we need more creative marketers. As Ted Levitt said “Creativity is thinking up new things. Innovation is doing new things.”

Fatmirvia web

Recommended

Take CSR to your hearts

Marketing Week

Puma CEO Jochen Zeitz is absolutely right when he says CSR is just the start for brands to play a part in the environment (MarketingWeek.co.uk/Puma-CSR). So few corporations really give a genuine hoot about how they act, how their suppliers operate and how that impacts society. Real sustainability needs to go way beyond CSR and […]

The digital reorganisation must go beyond marketing

Marketing Week

Your research on how digital is affecting marketing departments’ reorganisation plans (MW 10 March) wasn’t that surprising – except perhaps that it wasn’t 100% of CMOs planning to reorganise their teams. The digital environment demands flexibility, adaptability and evolution and a lot of marketing teams aren’t there yet, so reorganisations will become increasingly commonplace. People […]

Opt-out conundrum

Marketing Week

I agree with Russell Parson’s sentiments that direct marketers have been dealing with the dreaded ’opt-out clause’ for much longer than their digital counterparts and that, as a result, far from leading to a mass opt-out panic, it has led to a vast improvement on both targeting and ROI (’Direct marketing’s experience on opt-out can […]

Latest from Marketing Week