E.on backs Channel 4 Future Family series

Energy supplier E.on is teaming up with Channel 4 for an advertiser funded programming initiative.

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The programme Future Family will see an average family home refitted with the latest technology that can help a family monitor and control its energy usage and environmental impact. The five part series features the next generation of technologies and examples of creative thinking from designers and inventors.

The series is the first brand-funded commission from Channel 4’s Specialist Factual team. It will feature futuristic appliances, hi-tech entertainment technology and alternative sources of power and heating.

Jeremy Davies, marketing director at E.on, says: “This show forms an integral part in our strategy to help the nation get Energy Fit.”

The broadcaster has just unveiled a deal with retailer New Look for the first UK ad-funded series to also feature product placement.

E.on worked with Mediacom to develop the deal.

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