Mercedes Benz appoints marketing director

Mercedes Benz has appointed former Volkswagen marketing director David George to the same role.

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He replaces Ian Dutfield, who is taking on the after sales director role within the marque’s commercial vehicles division.

George will join the Daimler owned car manufacturer on 1 May.

The move is part of a reshuffle of Mercedes Benz’ marketing team, which is thought to include a number of additional moves within the team.  

Last year, Mercedes unveiled a new global brand strategy “the best or nothing” to underscore its ambition to lead and highlights its latest product and technology innovations.

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