Amazon unveils music streaming service

Amazon is to make its first foray into music streaming with the launch of cloud-based music services for web and Android mobile devices.

/h/i/c/amazonclouddrive.jpg

Amazon Cloud Drive and Cloud Player for Web and Android let users store music then stream it to any Android phone, tablet, PC or Mac device.

Customers can automatically save up to 5Gb of their music library to the Cloud Drive storage; those who purchase an Amazon MP3 album will be upgraded to 20Gb of space.

Amazon MP3 purchases will also be saved directly to the Amazon Cloud Drive service but won’t count against the storage quota.

Bill Carr, Amazon’s VP of movies and music, says: “Our customers have told us they don’t want to download music to their work computers or phones because they find it hard to move music around to different devices.”

Amazon is the latest brand to look to cloud-based music services to develop its business. Last month, Motorola acquired a stake in cloud media service Catch Media in its latest move to reposition itself as a cloud-stored music and video provider.

Music streaming service We7, independent production firm Somethin’ Else, the IAB, BT and Yahoo have kicked off a 12-month research project to collectively investigate the potential of cloud radio.

As computing becomes increasingly cloud-based, it makes the process of storing and downloading music redundant, while the next generation of music players, mobile phones and home entertainment systems point to music streaming.

The launch of Amazon’s cloud-based music service comes ahead of a heavily tipped launch from Apple, following its purchase of Lala, which it closed in May last year.

Google is understood to be mooting a similar launch to stake a claim in the market.

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here