Dulux dog returns to TV
Dulux is bringing back the Dulux Dog as part of a campaign to position itself as a design led lifestyle brand.
Dulux says it wants to become more than a paint manufacturer and is launching the “Let’s Colour Studio” tool to bring together its existing design and colour inspiration services to help consumers create a colour palette for their home.
The brand is launching an integrated campaign that includes TV, digital, press, social media, PR and experiential activity to introduce consumers to the Let’s Colour Studio and and celebrate the brand’s 50th anniversary.
It is also launching its first Facebook page, created by MediaCom, which will run monthly competitions and regular Q&A’s with Dulux designers to help consumers make design and decorating choices.
Dulux has partnered with home interiors websites MyDeco and Housetohome to drive awareness of the Let’s Colour Studio.
