Month: March 2011

earth hour

Earth hour

Marketing Week

Rosie Baker is Marketing Week’s specialist on sustainability and retail – and the two topics often go hand-in-hand. Her blog focuses on all things to do with sustainability, Corporate Social Responsibility and ethical business.

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Fresh identity marks Eurostar’s fresh start

Russell Parsons

With the introduction of a new visual identity and revamped product and service offering, Eurostar is trying to take advantage of the commercial opportunities that changes to the law and its business structure have presented. Changes, the company hopes, will help it usurp both air and train rivals by becoming Europe’s “most loved travel experience”. […]

Russell Parsons

Keep calm and carry on

Russell Parsons

So, after an economy defying 2010, it seems that the UK advertising sector will be dragged back in line with considerably less stellar growth from UK PLC. Such a climate, however, provides direct marketing and marketers an opportunity to shine amid wider economic malaise. Last week, the Advertising Association/WARC report confirmed that the advertising sector […]