Burger King appoints former McDonald’s marketing chief
Russell ParsonsBurger King has appointed former McDonald’s marketing director Jo Blundell to the same role as it looks to close the gap on its market-leading rival.
Month: April 2011
Tesco pulls “double the difference” offer
Russell ParsonsTesco has dropped its vow to pay customers that find items cheaper at rival Asda “double the difference” after claiming that a group of “savvy” consumers abused the system to earn hundreds of pounds.
Apple denies storing location data
Gina LovettApple has conceded the iPhone’s location-tracking files contain bugs but denied accusations it’s recording iPhone owners’ location data.
Worst royal wedding tat in the world ever!
Russell ParsonsThe gloom that still hangs over UK PLC will lift tomorrow (28 April) as consumers nationwide celebrate the wedding of Wills ’n Kate by doing what us Brits do best, getting rip-roaring drunk and eating sausages in inclement weather conditions. But it won’t just be food and booze that Brits will be consuming. From the […]
Unilever warns on profit margin
Rosie BakerUnilever, the owner of Lynx and Dove, has reported a 7% rise in global sales as strong sales in emerging markets offset sluggish performance in developed markets.
Consumer confidence at two-year low
Russell ParsonsConsumer confidence has slumped to the lowest level since the height of the financial crisis as the Government’s cuts to public spending kicked in last month, according to a report.
BSkyB profit lift increases pressure on NewsCorp
Lara O'ReillyBSkyB posted a 24% increase in profit for the nine months to March, placing further pressure on News Corporation to increase its bid to take over the company.
Starbucks demonstrates “power of brand”
Rosie BakerStarbucks has reported record results for the second quarter of its financial year, which it says shows the “expanding power of its brand”.
IPC taps into ‘girl gamer’ market
Lara O'ReillyMagazine publisher IPC Media is launching a female-focused games website to tap into the growing ’girl gamer’ market.
RB ramps up Scholl activity to strengthen sales growth
Rosie BakerReckitt Benckiser is to triple the volume of marketing activity for Scholl in the UK as it looks to the recently acquired footcare brand to help lift annual sales figures.
Are you changing the way you buy media?
Michael BarnettThe old models of media buying may be changing beyond recognition, but predictions of the traditional agency’s demise appear to be an exaggeration.
When personal crosses the line into pushy
Lucy HandleyMarketers might think that social media is the holy grail of emotional connection with a consumer, but they need to make sure their websites and emails are personalised, not intrusive, for maximum engagement.
Discounters enjoy record market share
Rosie BakerDiscount grocery retailers are enjoying a resurgence with Aldi and Lidl reporting the fastest growth in the supermarket sector in the three months to 17 April, according to the latest supermarket share figures from Kantar Worldpanel.
It’s about time we measured online searches
Rosie BakerThis week the British Retail Consortium and Google released their first quarterly Online Retail Monitor (ORM) to measure retail search traffic. The report is designed to provide an online equivalent to measuring high street footfall. It counts retail related search terms put into Google by consumers. It then ranks them to compare the performance of […]
Citroen TV ad banned pre-watershed
Branwell JohnsonCitroen’s television ad featuring cyclists chasing a C4 motor car has been slammed by the advertising watchdog in case it causes copycat behaviour by children.