Digital subs for Times climbs to 63%

News International says 79,000 people a month are paying to subscribe to the digital versions of The Times and Sunday Times Combined, the papers’ paid digital readership online, or via an iPad or Kindle, was up 63% in February from the last post-paywall figures for October.

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News International states it had 228,000 joint print/digital and digital-only subscribers in total to The Times and Sunday Times at the end of February, up from 205,000 in October.

However, those figures came under scrutiny from the media industry, with some analysts accusing the data of being “unconvincing” and “vague” for not including detailed breakdowns.

News International chief executive Rebekah Brooks says/ “Our industry is being redefined by technology and we will no longer measure the sales and success of our newspapers in print circulation terms alone. The combination of print and digital is a potent force for our great journalism and our commercial success.”

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