Digital subs for Times climbs to 63%

News International says 79,000 people a month are paying to subscribe to the digital versions of The Times and Sunday Times Combined, the papers’ paid digital readership online, or via an iPad or Kindle, was up 63% in February from the last post-paywall figures for October.


News International states it had 228,000 joint print/digital and digital-only subscribers in total to The Times and Sunday Times at the end of February, up from 205,000 in October.

However, those figures came under scrutiny from the media industry, with some analysts accusing the data of being “unconvincing” and “vague” for not including detailed breakdowns.

News International chief executive Rebekah Brooks says/ “Our industry is being redefined by technology and we will no longer measure the sales and success of our newspapers in print circulation terms alone. The combination of print and digital is a potent force for our great journalism and our commercial success.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here