LinkedIn rolls out new social news tool

LinkedIn has launched a social news tool to drive more traffic to its site.

LinkedIn

Called LinkedIn Today, it aggregates headlines and news stories that are most shared by a user’s professional connections and related to their industry.

Users can customise it by following up to 22 industries, and can follow news sources including The Financial Times. They can also view headlines and news stories that are trending across the 90 million member global network.

LinkedIn Today has launched in beta online and on the company’s iPhone app.