The site, designed and built by Mobile Interactive Group (MIG), lets users zoom into product pictures and buy clothes through a one-click checkout process. Customers can also choose a delivery day and time and track their orders.
New Look is the latest retailer to extend into new channels. Asos and John Lewis launched mobile sites in October while Boots is considering trialling pharmacy-specific smartphone apps for its prescription services to complement its existing online prescription service.
Matt Cockett, commercial director of Mobile Interactive Group says New Look has seen a daily rise in shoppers viewing the website through their mobiles.