Oasis revamps to highlight association with food

Coca-Cola’s Oasis brand is launching an integrated marketing campaign to highlight how well the juice drink goes with food.


The campaign features a new brand strapline, “Oasis, it’ll go with anything” and will roll out across TV, YouTube and outdoor.

Oasis also aims to inject humour into the brand and follows on from last year’s “fruity drinks and lunchtime dreams” push.

The lead TV creative stars an Oasis bottle that flirts with a Scotch egg in her office. It leads to the two having “lunch” before the Oasis bottle quickly reattaches its lid before being caught out.

Oasis bottle caps will feature food-related song lyric puns such as “wham, bam, thank you ham” and “quiche me baby” to further communicate the “humorous: brand proposition. The packaging has also been revamped in order to highlight its fruit content.

The campaign will also feature a further YouTube exclusive ad and additional behind the scenes footage and outtakes.

Tanya Ahluwalia, Oasis senior brand manager, says: “Reflecting the fun and cheeky personality of the brand, the activity taps into the British sense of humour, entertaining and engaging consumers with light-hearted comedy scenes feature popular lunchtime foods.”

The campaign was created by VCCP, who were appointed to handle its advertising account in September last year. The new TV ad launches tomorrow (2 April).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here