Radio brands team up for online service
The radio industry has launched an online player that streams content from hundreds of radio stations in the hope of attracting younger listeners to the medium.
Radioplayer features live shows, podcasts and archive content from the BBC and commercial stations such as Classic FM, Capital, Smooth Radio and Absolute. It is the first time that as much content has been available in one place online.
Listeners can access the platform directly from the Radioplayer website or each station’s own site. Users can search for stations, presenters, local content and programmes.
Stations will share the same controls but will customise their own space with programme content and, in the case of commercial stations, ads.
An online campaign, created by Albion will promote the launch.
