Superdrug to push loyalty card in TV ad

Superdrug is launching a TV ad campaign to back its first loyalty scheme which starts in May.

/h/i/p/superdrug160.jpg

The Superdrug Beauty Card has been developed as part of the retailer’s efforts to get consumers to reappraise the brand. The new strapline ’Take Another Look’ will be used in the ads.

TV activity, featuring Superdrug brand ambassador Gavin and Stacey star Joanna Page will encourage consumers to sign up to the loyalty programme.

Superdrug ran its first brand-led TV campaign in a decade at the end of last year. The retailer also revamped its magazine to enable customers to buy products from it using their smartphones.

Superdrug has opened a concept store in Wimbledon, the first of 10 planned fashion-led stores.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here