The Daily Telegraph adds value to subscriptions

The Daily Telegraph is introducing new ‘clubs’ to its existing loyalty programme in an effort to encourage and increase subscriber retention.

Telegraph Film Club

Subscribers will be able to use their Telegraph loyalty card to redeem offers from its new dining, beauty, home and gardens, and film clubs.

Marketing director Graham Horner, who previously held senior loyalty roles at Coca-Cola and Nectar, says the aim is to provide added value to subscribers beyond the newspaper.

He adds: “We are creating a new currency for our subscribers: privilege. We are investing in adding value to our subscription – this isn’t about making money, but at that key point of customer renewal, we will have one more piece in our armoury.”

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