Foot Locker pushes Converse range with underground ad
Watch the ad here.
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Foot Locker is pushing its new range of exclusive Converse footwear with an ad that takes the audience on a journey through Europe’s disused tunnels and catacombs.
SapientNitro created the campaign for the retro-styled Padded Collar Loopback range that will introduce the viewer to the world of cataphiles; urban explorers who illegally tour catacombs.
This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.
