Tesco drives into the car sales market

Tesco is moving into the automotive market with the launch of a second hand car sales website.

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The supermarket claims that the site has been designed specifically to respond to the “gripes” consumers have with existing second hand car dealers.

Tesco says its used car website provides a trustworthy option that cuts out the middleman by selling directly to customers.

It also says that customers wont face the hard sell or pressure to buy that is associated with second hand car dealers, although it gives the supermarket an opportunity to offer Tesco Financial products such as loans, insurance and breakdown cover.

TescoCars.com is the latest example of Tesco expanding its brand outside of the supermarket sector. It already operates in banking and mobile.

The site lists thousands of used cars that drivers can search by budget, space or performance preferences. The vehicles will mainly be ex-rental cars with only one previous owner and Tesco guarantees that all the cars it lists will be quality checked and pass a 167-point RAC safety test.

The TescoCars.com website is integrated with Clubcard and customers can earn 2,000 loyalty points when they buy a used car via the site.

Tesco Cars will also offer after-sales support provided by more than 1,000 independent garages around the UK that will offer repairs up to 30% cheaper than franchise dealers.

Sir Trevor Chinn, chairman of Tesco Cars, says: “Consumers want to know they can trust the information supplied about a used car, that they are getting value for money and good customer service. Importantly they also want to be able to take their time to make the right purchase for them. We are delivering a positive new experience for today’s car buyer.”

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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