Unilever looks to boost global websites

Unilever is looking to bolster its online platforms for brands including Lynx, Dove and Magnum, in a bid to strengthen its global digital presence.

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The FMCG company has appointed digital agency Amaze to ensure the brand message is consistent across its global web platforms.

Amaze will be responsible for managing digital content across 68 websites in 104 countries creating content for local markets that maintains a consistent brand message globally.

The agency will control the message and digital strategy across Unilever’s global digital platform. The FMCG company will continue to use other agencies for specific campaign activity.

The move is part of Unilever’s strategy to better leverage the strength of its corporate brand.

It follows the promotion of Paul Nevett, former UK vice-president of marketing for food, to global vice-president of the Unilever brand and the appointment of Ogilvy & Mather to handle the global creative account for the Unilever corporate brand.

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