Unilever looks to boost global websites

Unilever is looking to bolster its online platforms for brands including Lynx, Dove and Magnum, in a bid to strengthen its global digital presence.

/t/p/e/LynxAngels.jpg

The FMCG company has appointed digital agency Amaze to ensure the brand message is consistent across its global web platforms.

Amaze will be responsible for managing digital content across 68 websites in 104 countries creating content for local markets that maintains a consistent brand message globally.

The agency will control the message and digital strategy across Unilever’s global digital platform. The FMCG company will continue to use other agencies for specific campaign activity.

The move is part of Unilever’s strategy to better leverage the strength of its corporate brand.

It follows the promotion of Paul Nevett, former UK vice-president of marketing for food, to global vice-president of the Unilever brand and the appointment of Ogilvy & Mather to handle the global creative account for the Unilever corporate brand.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here