The site, designed and built by Mobile Interactive Group (MIG), lets users zoom into product pictures and buy clothes through a one-click checkout process. Customers can also choose a delivery day and time and track their orders.
New Look is the latest retailer to boost its multi-channel operation. Asos and John Lewis both launched a mobile site in October while Boots is considering trialling pharmacy-specific smartphone apps for its prescription services to complement its existing online prescription service.
Matt Cockett, commercial director of Mobile Interactive Group says that New Look has seen a daily rise in shoppers viewing the website through mobile devices.