Arsenal and England’s Wilshere prepares merchandise launch

England and Arsenal midfielder Jack Wilshere is preparing the launch of his own merchandise range to exploit his growing fame.


The 19-year-old footballer made his full England debut in February when he started a friendly against Denmark and is already a regular starter for his club side.

The new JW 19 range, which reflects Wilshere’s Arsenal squad number, could include clothing, games, bedding, jewellery, mobile phone accessories and stationery.

JW 19 alongside Wilshere 19 and Jack Wilshere 19 were registered as trademarks with the Intellectual Property Office last month.

Simon Bayliff, Wilshere’s licensed agent and senior vice-president of Wasserman Media Group, says: “There is a necessity to apply for trademarks for certain sports people if they are going to get to a level where they can exploit those trademarks. This move is one more of preparation rather than utilisation.”

The move reflects the growing popularity of the Premier League worldwide. Manchester United and England striker Wayne Rooney earns an estimated £2.5m a year from key sponsors Nike, Coca-Cola, Harper Collins and EA Sports.

And David Beckham, who also found fame at Manchester United, is the richest footballer in the world, with his wealth largely accumulated from sponsorship deals with brands such as Pepsi and Adidas, according to Forbes Magazine.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here