IPA boss Mendelsohn seeks generation of ‘creative pioneers’

Incoming IPA President Nicola Mendelsohn says the ad industry must stop wallowing in nostalgia and look to create a new generation of “creative pioneers”.


Mendelsohn (pictured) laid out plans for her two year presidency at her inaugural address at the IPA Members Lunch today (April 6).

She says that the industry is guilty of “a deep sense of unease” that borders on Mad Men-style nostalgia, according to Karmarama executive chairman and president Mendelsohn.

As a result, she is calling for the industry to seize the initiative because currently a crippling confidence exists.

She says: “We are almost mute when leading politicians, like our current Chancellor, assert that advertising can be switched off without any consequence to a business.”

In an attempt to seize the initiative, Mendelsohn has unveiled a number of plans that are designed to create a generation of creative pioneers.

This includes an IPA partnership with Google that will provide the funding to invest in a programme aimed at creating future “digital champions”.

The initiative will be facilitated by Skillset who will choose 100 graduates from 100 colleges and universities.

An IPA council study tour to California will be led by Mendelsohn this November, in order to reach out to creative partners in the film industry and digital partners in Silicon Valley.

Mendelsohn explains: “I want the leading creative lights of the Valley and Hollywood to think of the UK first, before they think of Madison Avenue.”

Further international links will be built with markets including China, which will involve a new memorandum between the IPA and the China Advertising Association.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here